Here's a simple way to get what you need with standalone:
% arara: pdflatex: { shell: yes }
\documentclass[
convert,
outext=.png,
tikz,
]{standalone}
\usepackage{tikz}
\begin{document}
\begin{tikzpicture}
\filldraw [red] (0,0) circle [radius=2pt]
(1,1) circle [radius=2pt] (2,1) circle [radius=2pt] (2,0) circle [radius=2pt];
\draw (0,0) .. controls (1,1) and (2,1) .. (2,0);
\end{tikzpicture}
\end{document}
This will use convert and needs ImageMagick, which can be easily installed. Conversion using ghostscript is possible, but you need tweaking the parameters. With the default ones, the conversion with convert is good, with ghostscript (that you get by convert=ghostscript) is quite bad.
The conversion with ghostscript is obtained with
% arara: pdflatex: { shell: yes }
\documentclass[
convert=ghostscript,
tikz,
]{standalone}
\usepackage{tikz}
\begin{document}
\begin{tikzpicture}
\filldraw [red] (0,0) circle [radius=2pt]
(1,1) circle [radius=2pt] (2,1) circle [radius=2pt] (2,0) circle [radius=2pt];
\draw (0,0) .. controls (1,1) and (2,1) .. (2,0);
\end{tikzpicture}
\end{document}
Examining the .log file I see
runsystem(gs -dSAFER -dBATCH -dNOPAUSE -sDEVICE=png16m -r300 -sOutputFile=gsconv-%d.png gsconv.pdf)...executed.
which shows that ghostscript is called. You may need to do some adjustment to the internal parameters, in particular for helping standalone in finding the ghostscript executable. I can't be more precise, because I don't have Windows (and never will).
ghostscriptto make the PNG files from the PDF is better. Is it a single page PDF? Do you want to crop it to a minimal bounding box? However, as far as I know,ghostscriptis not included in TeX Live. – egreg May 11 '14 at 19:59ghostscriptas far as I know. It did used to provide a stripped downconvertindependent of ImageMagick. No idea if I am misremembering or if, if not, it still does, though... – cfr May 12 '14 at 01:42