This question is mostly in the context of commercial / scheduled as opposed to GA or other traffic.
It's pretty apparent that "turning around" an airport in the sense of which runways are being used is quite disruptive. If you're somewhere like KDFW, where you have six north-south runways there are possibly dozens (maybe 100+?) aircraft and all the tower/approach/departure ATC folks that are all sort of assuming one of those directions and planning accordingly. My local airport (KRDU) is not remotely close to as busy as a really big airport and has two major parallel runways. Changing the direction of arrivals and departures here is still pretty disruptive.
Obviously if you have some massive wind shift in the middle of the day you're not going to have any choice in the matter, no one wants (or should, or is allowed) to take off with a 25kt tailwind. But on a lot of days, the winds are either light and variable or "light and crosswind" enough that from a purely aeronautical standpoint it might not matter.
In these scenarios (and continuing to use my beloved KRDU), what is the mechanism that people use to figure out whether you're going to be using 5L/5R or 23L/23R?
I can see LOTS of stakeholders here: the local airport, all the airlines, both the local and the larger ATC who has to sequence in arrivals and departures, people on the ground who don't like having their houses flown over, and on and on. But I have to assume there is SOME group of people who at SOME point sit together either literally or figuratively and say "OK, we're going to run runway 23 today, or at least we're going to start with runway 23 and if the winds get beyond [insert some threshold here] we'll flip the field."
Assuming that's reasonably close to correct... who all is part of that group of people? Do they meet in a secret chamber at 0300 each morning to decide this? Do they flip a very fancy aviation-runway-direction coin? Is there some Official Meteorologist Master that provides the official forecast on which these incredibly important decisions are based???