When trying to calculate, from first principles, the lift produced by the rotor of an autogyro, I have tried imagining the rotor as a circular flat wing set at an angle to the relative wind. The mass flow rate would be the volume times density of the swept 'air tube' deflected down per unit time. That mass flow rate, times the airspeed and the sine of the deflection, will give the lift... And if the gyro is flying s/l, you'll know that lift = weight, so that the deflection angle can be calculated.
But I don't know how to estimate the area of the base of that 'air tube'. In some papers, I've seen that it's taken as a circle with a diameter equal to the wingspan, but I find that somewhat arbitrary...
Is there a rational criterion for that area...?