For the reaction: $$\ce{2A + B → C}$$
The rate expression is given as:
$$\ce{-1/2 * Δ [A]/Δt}$$ = $$\ce{-1 * Δ [B]/Δt}$$ = $$\ce{Δ [C]/Δt}$$
I can't get my head around why it is $$\ce{-1/2 * Δ [A]/Δt}$$ and not $$\ce{-2 * Δ [A]/Δt}$$
If A is consumed at twice the rate that B is consumed, why is the rate for A half (and not double) the rate for B?
The only answer I could find on the internet is "To show a standard rate of reaction in which the rates with respect to all substances are equal, the rate for each substance should be divided by its stoichiometric coefficient." Source: http://chemwiki.ucdavis.edu/Core/Physical_Chemistry/Kinetics/Rate_Laws/The_Rate_Law
But this doesn't make much sense to me. Why does the rate with respect to all substances have to be equal when one substance (A) is used up twice as fast as another substance (B)?


