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I need to give a talk on statistic / machine learning as applied to determining an individual's traits and attributes from online behaviour and its use in targeted advertising.
For this I am looking to papers that showcase what is possible today. I am looking on the one hand for papers with a "wow factor" as well as for papers that show the limitations.
Unfortunately this aspect of statistics / machine learning is not really my speciality and I am hoping somebody could give me a few hints / references.
My current starting point is the much publicised facebook-likes study by Kosinskia, Stillwella and Graepelb.
