Apologies for not knowing the nomenclature; I'll try to describe what I mean.
The optimal strategies for some imperfect information games involve purposefully doing badly in some cases, so that bluffs are more effective in other cases. You purposefully lose more in some lower margin subtrees, to create confusion in some higher margin subtrees and win more there.
I don't know if poker has this counterfactual property or not. We're talking about something a bit more twisted than just bluffing or hussling. I wrote a blog post describing an example game with this counterfactual property, if that helps.
Personally, I find this counterfactual property counter-intuitive. Intuitively I would have guessed that you should always try to do your best in every case. This intuition gets stronger (and wronger) when I think of it in terms of things that matter a lot (imagine trying to explain to someone that you're purposefully losing a war so that you could counterfactually win it more often in alternate histories! They'd arrest you on the spot!).
Has this particular possible disconnect between intuition and optimal play been investigated? Have there been studies checking if humans have difficulty following optimal strategies that involve losing for counterfactual gain?