This is because when $R$ is reduced, all associated prime ideals are minimal and hence $\operatorname{Ass} R= \operatorname{Min} R$.
Some details: The above assertion is true for noetherian rings. However, it remains true that the set of zero divisors in a reduced ring (not necessarily noetherian) ring is the union of all minimal prime ideals. To prove is, I'll use the weakly associated prime ideals, which is the relevant notion in the non-noetherian case (for noetherian rings,the two notions are the same).
Consider the natural mapping
$$R\longrightarrow \bigoplus_{\mathfrak p\in\operatorname{Min} R}R/\mathfrak p.$$
Its kernel is the nilradical of $R$ so that, since $R$ is reduced, it is injective, hence
$$\operatorname{Ass} R\subset \operatorname{Ass}\Bigl(\bigoplus_{\mathfrak p\in\operatorname{Min} R}R/\mathfrak p\Bigr)=\bigcup_{\mathfrak p\in\operatorname{Min} R}\operatorname{Ass}R/\mathfrak p =\operatorname{Min} R $$
so that $$Z(R)=\bigcup\limits_{\mathfrak p\in\operatorname{Ass}R}\mathfrak p\subset \bigcup\limits_{\mathfrak p\in\operatorname{Min} R}\mathfrak p$$
Conversely, let $\mathfrak p\in\operatorname{Min} R$ and $x\in\mathfrak p$. Consider the multiplicative set $$S=\bigl\{sx^k\mid s\in R\smallsetminus\mathfrak p,k\in\mathbf{N}\bigr\}.$$
Claim: $0\in S$. Note first $S$ contains $R\smallsetminus\mathfrak p$ and $x$. Now, if it were not true, there would be a prime ideal $\mathfrak p'$ disjoint from $S$, so $\mathfrak p'\subset \mathfrak p$, and the inclusion is strict since $x\notin \mathfrak p'$. But this contradicts the minimality of $\mathfrak p$.
Thus there exists an element $s\notin \mathfrak p$ and a natural number $k>0$ such that $sx^k=0$, but $sx^{k-1}\ne 0$. This proves every element of a minimal prime $\mathfrak p$ is a zero-divisor, and concludes the proof that
$$Z(R)=\bigcup\limits_{\mathfrak p\in\operatorname{Min} R}\mathfrak p.$$