Setup and major hints:
Reflexivity:
You seem to have already figured this one out:
Suppose $x\in \Bbb R$. We wish to show that $xEx$. Indeed, since $1\in\Bbb Q^*$ and since $1\cdot x = x$ we have shown that $x$ is a rational multiple of itself, hence $xEx$ is true.
Symmetry:
Suppose that $x$ and $y$ are (not necessarily distinct) real numbers such that $xEy$. We wish to prove that it follows that $yEx$.
Since $xEy$ this means by definition of $E$ that...
... there is some nonzero rational number $q$ such that $q\cdot x = y$
Now, since nonzero rational numbers all have multiplicative inverses which are again nonzero rational numbers, we notice that:
$q^{-1}\cdot y =$ _______ ... which implies that...
... which means that $yEx$ is also true.
Transitivity
Suppose that $x,y,z$ are (not necessarily distinct) real numbers such that $xEy$ and that $yEz$. We wish to prove that it follows that $xEz$.
Since $xEy$ and $yEz$ this means by the definition of $E$ that...
there is some nonzero rational number $q$ and some nonzero rational number $r$ such that...
Now, since the product of two nonzero rational numbers is again a nonzero rational number we find that:
$z=\dots$
... which implies that $xEz$ is also true.