I am studying set theory and have recently encountered the concept of ordinals. The way I understand them, we are trying to classify all well ordered sets (which have desirable inductive properties) into equivalence classes w.r.t. a relation that preserves the order structure, and have a canonical representative for each equivalence classes, but since these turn out to be proper classes and not sets, we call them order types.
And it turns out that if we take the von Neumann ordinals $\left(\left\{ \emptyset,\left\{ \emptyset\right\} ,\left\{ \emptyset,\left\{ \emptyset\right\} \right\} ,\ldots,\omega,\omega\cup\left\{ \omega\right\} ,\ldots\right\} \right)$ then we can prove that any well ordered set is isomorphic to exactly one of these, called its order type.
So my question is what's the motivation for the further abstraction of defining an ordinal as a transitive set which is well ordered w.r.t. $\in $ ? Can't we simply use the fact that the von Neumann ordinals possess these properties? Is there any context where we use ordinals that aren't the von Neumann ordinals? Or is my understanding as presented above somehow flawed?