I know the limit is $-e/2$ but I can't get there. I know I should be using L'Hopitals Rule here, I tried both $0/0$ and $\infty/\infty$, either way it's a big mess. Please help. Maybe you can use the $e^{log(...)}$ trick but I haven't found it to be useful.
Edit: I'm not familiar with the Big-O notation