I'm considering the last hitting time $\tau=\sup\{t\leq1:W_t=1\}$ (taking the supremum of the empty set to be zero), and want to show that it is not a stopping time.
My strategy is to show that $\mathbb{E}(W_\tau)\neq\mathbb{E}(W_0)=0$ and conclude that by the optional stopping theorem and that $\{W_t\}$ is a martingale, $\tau$ fails to be a stopping time, but:
How do I calculate $\mathbb{E}(W_\tau)$, and
Is this a sufficient argument, or could there be other potential reasons why the two expectations are unequal?