As Claude Leibovici already wrote in his answer, the equation
$$c=e^b+c^2e^c:\ \ \ e^c=\frac{-e^b+c}{c^2}$$
can be solved for $c$ by Mezö's generalization of Lambert W because $e^c$ is a rational function of $c$.
But for your second equation
$$c=e^{-4cx}+c^2e^{-cx}\colon\ \ \ c(e^{xc})^4-c^2(e^{xc})^3-1=0,$$
$e^{xc}$ is an algebraic irrational function of $c$, not a rational function of $c$. Therefore your second equation cannot be solved by Mezö's generalization of Lambert W.
Maybe it is solvable by Castle's generalization of Lambert W - see the reference below.
See the last part of my answer at Algebraic solution to natural logarithm equations like $1-x+x\ln(-x)=0$ for the general form of equations that are solvable by Lambert W.
[Mezö 2017] Mezö, I.: On the structure of the solution set of a generalized Euler-Lambert equation. J. Math. Anal. Appl. 455 (2017) (1) 538-553
[Mezö/Baricz 2017] Mezö, I.; Baricz, A.: On the generalization of the Lambert W function. Transact. Amer. Math. Soc. 369 (2017) (11) 7917–7934 (On the generalization of the Lambert W function with applications in theoretical physics. 2015)
[Castle 2018] Castle, P.: Taylor series for generalized Lambert W functions. 2018