I've tended to not put quotes around the names of my Key when making Associations. For example:
devToaAssoc = AssociationThread[{Flag, ALOB, LI}, {True, #[[1]], #[[3 ;; 12]]}] & /@ dataIn;
However I've run into problems in trying to do certain things. For example, in the Dataset section of Help, there is the following example:
dataset[Select[#a < 5 &]]
If I change the example so that the key is a, but without quotes, I can't get a Select to work. I've tried a number of things, for example, using Key[a], and without the &. Also I've noticed that the Dataset display is quite different if I remove the quotes from the Key A.
I have 2 questions. First, is there some way I should be able to get that Select statement to work if my key doesn't have quotes? Second, are there any other issues I should be aware of that might make NOT using quotes a bad idea?

dataset[Select[Key[a] < 5 &]]– m_goldberg Jun 25 '15 at 20:53dataset, it's impossible for me to investigate what went wrong withdataset[Select[Key[a] < 5 &]]. You need to provide real data if you want more than vague advice. – m_goldberg Jun 25 '15 at 21:36