In Ginsparg's Applied Conformal Field Theory (http://arxiv.org/abs/hep-th/9108028, on the bottom of p. 5) the following remark is made:
Indeed the conformal group admits a nice realization acting on $\mathbb{R}^{p,q}$, stereographically projected to $S^{p,q}$ and embedded in the light-cone of $\mathbb{R}^{p+1,q+1}$.
What does this mean?