The running coupling constant ("hold that constant!) is a well known phenomenon in quantum field theory. The constant varies with the energy of the interacting particles. I think this is rather strange. Why should that be the case? Does this follow naturally, is this imposed, or does it have to do with the dressed particle? In conformal field theory the coupling constant is, well, constant at every scale, but why not in "ordinary" QFT?
Isn't this running constant caused by the interaction with the virtual field at small distances which results in diverging values for scales approaching zero, which are absorbed by renormalization? Which actually makes the naked coupling or mass infinite? An indication maybe that the point-like character of particles is a chimera?