Consider the three Feynman diagrams below (images my own):
From what I have read (from various different sources) we have two options to consider the contribution from the Feynman diagrams:
Consider the contribution from each with a constant vertex factor $g_{em}\approx 1/137$ and $g_w\approx 1/29$ and add them separately.
Consider only the first diagram with a 'vertex function' (or equivalently a 'running coupling constant') $g_{em}(q^2)$ and $g_{w}(q^2)$ and do not include the others when summing over all possible Feynman diagrams.
Assuming this interpretation is correct (please correct me if I am wrong) I am under the impression that for the strong force we have no option but to include diagrams of the second and third form (and analogous). For the weak and EM force however, it seems to me that we can drop the first and second Feynman diagrams and simply consider the first with a constant coupling constant as given in point 1 above.
Assuming everything I have said so far is correct (which I doubt) my question is therefore when is this allowed? i.e.
When can we consider only the first Feynman diagram above, ignoring the second and third and use the constant coupling factors $g_{em}\approx 1/137$ and $g_w\approx 1/29$?


