In Ideal MHD, we assume the plasma to be force-free:
$$\vec{E} = - \frac{1}{c}\left(\vec{v}\times \vec{B}\right)$$
But the Euler equation of motion is written as:
$$\rho \frac{d\vec{u}}{dt} = \vec{j}\times\vec{B}$$
assuming a cold plasma, where $d\vec{u}/dt$ is the material derivative. I would expect it to be 0 on the RHS due to the force-free condition, but apparently not. Why?