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Moved to: https://law.stackexchange.com/questions/4962/facebook-does-not-obay-the-google-plays-central-opt-out-of-the-ad-id

Facebook states in this Terms and services that it respects Google plays advertising id:

Yes, the Audience Network SDK for Android uses the Advertising ID and respects its limit tracking option in accordance with Google Play's terms and conditions.

I checked it by sniffing its traffic, and it is true. But it is striking that it does not obay google plays opt-out mechanism:

enter image description here

I still could see that it used the IDFA Header even after opting out.

https://graph.facebook.com/network_ads_common/
MAKE:               LGE
IDFA_FLAG:          1
APPVERS:            1.1.10
ATTRIBUTION_ID:     
NUM_ADS_REQUESTED:  1
CARRIER:            
SDK:                android
SCREEN_HEIGHT:      592
VIEWABLE:           1
ADAPTERS:           AN
REQUEST_TYPE:       0
SDK_CAPABILITY:     [3,4,5,7,11]
CLIENT_EVENTS:      
COPPA:              false
PLACEMENT_ID:       ????
SDK_VERSION:        4.7.0
TEMPLATE_ID:        200
OS:                 Android
BUNDLE:             ???
DENSITY:            2.0
APPNAME:            ???
OSVERS:             4.4
SCREEN_WIDTH:       384
SCHEMA:             json
PLACEMENT_TYPE:     native
APPBUILD:           10
LOCALE:             en_GB
MODEL:              Nexus 4
IDFA:               a6a1bca3-1f90-408e-8a9b-960ba26aa60a

So is that behavior legal from facebook and can I do something about that?

Edit It seems that they need to obay the opt out mechanism:

Usage. The Android advertising identifier must only be used for advertising and user analytics. The status of the “Opt-out of Interest-based Advertising” setting must be verified on each access of the ID.

From: Google Play Developer Programme Policies

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joecks
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  • 'access' is different from use isn't it? I'm wondering whether their initial reading and caching of the ID is 'access' and then it is used again and again from cache/in-app memory and this isn't covered? – David Scholefield Oct 30 '15 at 09:23
  • I actually reseted facebooks and my app cache and app data and it still used my tracking id, but it is correct observation. – joecks Oct 30 '15 at 09:45
  • Legal questions aren't I am scope for this site. – Neil Smithline Oct 30 '15 at 16:53
  • @NeilSmithline maybe you are right, which stack exchange site would be better. I just thought taht it would be very nice to document this behavior somewhere where people can actually find it when they need it. – joecks Oct 30 '15 at 17:31
  • Legal.SE seems right to me – Neil Smithline Oct 30 '15 at 17:38

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