How do I reuse cell delimiter of a tabular environment (usually ampersand) for delimiting a macro parameter?
Like this (which unfortunately doesn't work):
\def\mymacro#1&{#1}
...
\begin{tabular}
Hello & \mymacro out & there \\
\end{tabular}
where \mymacro shall only apply to out.
I'd rather not use curly braces in this particular case to delimit the parameter value.
Also, I should mention that a space won't work either as there might be spaces in the parameter value as well.

