An example of how one can do things with enumitem: either with global settings or with optional arguments for each individual enumerate environments (these override the global settings):
\documentclass[12pt, a4paper]{article}
\usepackage[utf8]{inputenc}
\usepackage[T1]{fontenc}
\usepackage{lmodern}
\usepackage[shortlabels]{enumitem}
\setlist[enumerate, 1]{1\textsuperscript{o}}
\begin{document}
\begin{enumerate}[1)]
\item First item.
\item Second item
\item A third item
\end{enumerate}
Global settings (defined in preamble for the 1\textsuperscript{st} level of enumeration):
\begin{enumerate}
\item First item.
\begin{enumerate}
\item A first subitem
\item A second subitem
\end{enumerate}
\item Second item
\item A third item
\end{enumerate}
\end{document}

enumitempackage. Here's effectively a duplicate question: http://tex.stackexchange.com/a/37887/2693. See also http://tex.stackexchange.com/q/117656/2693 and http://tex.stackexchange.com/q/47335/2693 for some more examples. – Alan Munn Mar 15 '14 at 19:46