I've read a few posts here about center math equations and all of them make use of
\begin{align} *Math symbols* \end{align}
Now I've included the \usepackage{amsmath} before the begin document line. But I keep getting this error:

Any ideas guys? I'm a latex noob
Here is some code:
\documentclass{article}
\usepackage{amsmath}
\begin{document}
\section{Situation 1}
\begin{align}
$J_{(j)} = \sum\limits_{i:r(i,j)=1} ((\theta\textsuperscript{(j)})\textsuperscript{T}x\textsuperscript{(i)} - Y_{i,j})^2 + \frac{\lambda}{2}\sum\limits_{k=1}^n(\theta_k\textsuperscript{(j)})^2$
\end{align}
\end{document}

\documentclass{article} \usepackage{amsmath} \begin{document} \begin{align} x = y \end{align} \end{document}– cslstr May 22 '14 at 16:07$around your math...\begin{align}puts you in math mode already. – cslstr May 22 '14 at 16:12