
I try the \boldsymbol{\times}, but it doesn't look right.
It is bit heavy, but highly customizable.... using tikz:
\documentclass{article}
\usepackage{amsmath}
\usepackage{tikz}
\usetikzlibrary{shapes.misc}
\newcommand{\mytimes}{ \tikz[baseline=-.55ex] \node [inner sep=0pt,cross out,draw,line width=1pt,minimum size=1ex] (a) {};}
\begin{document}
\[\begin{bmatrix}
\times & \mytimes \\
\mytimes & \times
\end{bmatrix}
\]
\end{document}

Here is one with bm:
\documentclass{article}
\usepackage{amsmath}
\usepackage{bm}
\begin{document}
\[\begin{bmatrix}
\times & \bm{\times} \\
\bm{\times} & \times
\end{bmatrix}
\]
\end{document}

line widthto suit. – Peter Grill Oct 12 '14 at 03:53