OK. I read What's the difference between \newcommand and \newcommand*?. However, when I try using
\definecolor{cincinnati-red}{RGB}{190,0,0}
\newcommand{\authorA}[1]{\textcolor{cincinnati-red}{[A: #1]}}
in this form:
\authorA{
Hi Guys:
(more stuff)
}
I get the error
Runaway argument?
{[A: Hi Guys:
! Paragraph ended before \@textcolor was complete.
<to be read again>
\par
l.166 }
How do I set up this macro so that the textcolor extends over the entire scope of the argument? (Simply changing \textcolor to \color, as suggested when reading Writing paragraphs in \textcolor, does not work for me. (The color does not show up.)

\coloris the correct command to use. – Andrew Swann Aug 15 '16 at 13:54