Martin Heller has stated the correct answer: dvipdfm uses a different font format than pdftex. You can look into the PDF file by loading it into a text editor. Sometimes (well, often), the objects are compressed and you only see some data. So you either need a decompression algorithm built into your head, or use a tool like qpdf to uncompress the objects (that is what I do):
qpdf --qdf --object-streams=disable test-pdflatex.pdf test-pdflatex-long.pdf
Now the output file is much more readable and you can now compare the output of dvipdfm and pdftex. I don't know if this applies to all cases, but in this example you can take a look at the font object:
% dvipdfm:
9 0 obj
<<
/FontFile3 11 0 R
/Ascent 694
/CapHeight 683
/Descent -194
/Flags 6
/FontBBox [-40 -250 1009 750 ]
/FontName /DJLCQW+CMR10
/ItalicAngle 0
/StemV 69
/Type /FontDescriptor
>>
endobj
and
% pfdtex
9 0 obj
<<
/FontFile 11 0 R
/Ascent 694
/CapHeight 683
/CharSet (/A/C/D/E/I/L/M/N/P/Q/S/U/V/a/b/c/comma/d/e/f/g/h/hyphen/i/j/l/m/n/o/one/p/period/q/r/s/t/u/v/w/y)
/Descent -194
/Flags 4
/FontBBox [ -40 -250 1009 750 ]
/FontName /QJZLYL+CMR10
/ItalicAngle 0
/StemV 69
/Type /FontDescriptor
/XHeight 431
>>
endobj
Both have different entries referring to the font file (/FontFile3 and /FontFile). According to the table 126 "Embedded font organization for various font types" in the PDF specification, the entry /FontFile refers to a Type1 font program and /FontFile3 to whatever the subtype in the referred stream is. So we need to take a look at object #11 in the dvipdfm file:
11 0 obj
<<
/Subtype /Type1C
/Length 12 0 R
>>
stream
....
endstream
endobj
So it is Type1C, which is according to the same table in the PDF spec: "Type 1–equivalent font program represented in the Compact Font Format (CFF), as described in Adobe Technical Note #5176, The Compact Font Format Specification."
To find out what the secret of CFF is, a look at the introduction of "The Compact Font Format Specification" suffices:
Principal space savings are a result of using a compact binary representation for most of the information, sharing of common data between fonts, and defaulting frequently occurring data.
ghostscripton the PDF frompdflatex, I got pretty much the same size as the other one. Still, that doesn't answer the why part of the question. – Martin Tapankov Dec 13 '11 at 15:35dvipdfmprocesses an already processed version of a file (.dvi), whilepdflatexprocesses a file from scratch (.tex). As such, there could be additional (unused) information contained within when processing it with the latter, while the former could selectively include only "the necessary components." – Werner Dec 13 '11 at 16:52pdffonts <pdf-file>to see the difference in embedded fonttypes. – Martin Heller Dec 14 '11 at 21:42