The image is not centering; it is just too large for the text area, where you want it inserted. A technique I use is to pull it out into the margin. However, if you are on double sided paper, you will need to take care of odd or even pages.

Essentially what you do is to add an hspace{<length>} in front of \includegraphics. In the minimal below I calculate it (see \imagehskip) and allow a bit of a bleed at the paper edges. Since you want it printed "here", you might as well get rid of the float and add the caption with the caption image (as it might also need adjustments). The amount of pull will depend on the width of the image and the class you use. Just experiment a bit.
For very wide images (you need a centerfold) that is the image needs to be spread over two pages.

These are much easier (if they occupy the full page height).
% First page
\includegraphics[height=0.95\textheight]{./graphics/africamedics}
% second page
\hspace*{-\textwidth} \includegraphics[height=0.95\textheight]{./graphics/africamedics}
Here is a rather long minimal
\documentclass[twoside]{book}
\usepackage[latin,english]{babel}
\usepackage{graphicx,lipsum,lettrine,xcolor,rotating}
\usepackage{multicol,caption}
\RequirePackage[showframe=false]{geometry}
\IfFileExists{changepage.sty}{\RequirePackage{changepage}}{}
\makeatletter
%% redefine LaTeX's plain as myplain for headings
\def\ps@myplain{\let\@mkboth\@gobbletwo
\let\@oddhead\@empty\def\@oddfoot{\reset@font\hfil\thepage}
\let\@evenhead\@empty\def\@evenfoot{\reset@font\thepage\hfil}}
%
%% Watermark package with small footprint
%% for more sophisticated macros use TikZ
\def\even@samplepage{%
\begin{picture}(0,0)
\put(\Xeven,\Yeven){\turnbox{90}{\Huge \textcolor{\watermark@textcolor}{\watermark@text}}}
\end{picture}
}
%% Define a macro to print SAMPLE PAGE IN THE MARGIN
\def\odd@samplepage{%
\begin{picture}(0,0)
\put(\Xodd,\Yodd){\turnbox{90}{\Huge \textcolor{\watermark@textcolor}{\watermark@text}}}
\end{picture}
}
%% Define the watermark words
\def\watermarktext#1{\gdef\watermark@text{\fontfamily{phv}\selectfont#1}}
\def\watermarktextcolor#1{\gdef\watermark@textcolor{#1}}
\watermarktext{PRE-PRINT}
\watermarktextcolor{purple}
%% redefine LaTeX's plain as myplain for headings
\def\ps@samplepage{\let\@mkboth\@gobbletwo
\let\@oddhead\odd@samplepage\def\@oddfoot{\reset@font\hfil\thepage}
\let\@evenhead\even@samplepage\def\@evenfoot{\reset@font\thepage\hfil}}
%%
%
%% We define two macros to position the watermark on the page
\def\Xodd{500}
\def\Xeven{-70}\def\Yeven{-810}
\def\Yeven{-\expandafter\strip@pt\textheight}
\let\Yodd\Yeven
\newlength\bleed@clearance
\setlength\bleed@clearance{0mm}
%% image corrections
%\the\dimexpr
%1in+\marginparwidth+\textwidth+\marginparsep+\evensidemargin-0.8in\relax
\newlength\oddcorrection
%\setlength\oddcorrection{\dimexpr(-1in-\oddsidemargin)+\bleed@clearance\relax}
\setlength\oddcorrection{\dimexpr(-1in+\oddsidemargin-\marginparsep+7pt)+\bleed@clearance\relax}
\newlength\evencorrection
\setlength\evencorrection{\dimexpr(-\marginparwidth-\marginparsep-\oddsidemargin-1pt)\relax}
%% caption related
\newlength\captiontextwidth
\setlength\captiontextwidth{\dimexpr 0.7\paperwidth\relax}
%% caption corrections
%\newlength\oddclearance
%\setlength\oddclearance{\dimexpr 7cm\relax}
%\newlength\evenclearance
%\setlength\evenclearance\bleed@clearance
%
% we set two macros to cater for recto and verso
% pages
% \imagehskip is the shift of the image
% we use changepage tofind out
% if we recto or verso
\def\imagehskip{%
\checkoddpage%
\if@twoside%
\ifoddpage%
\noindent\hspace*{\oddcorrection}%
\else%
\hspace*{\evencorrection}%
\fi%
\else
\noindent\hspace*{\oddcorrection}%
\fi
}%
% similarly define the captionskip amount. This also will
% depend on the paper setout as well as the page being
% recto or verso.
\def\captionhskip{%
\checkoddpage
\if@twoside%
\ifoddpage%
%% Need to define a small margin at the end, if bleed is zero is a problem 50pt
\hspace*{\dimexpr \oddcorrection-\bleed@clearance+0.3\paperwidth-50pt\relax}%
\else%
\hspace*{\dimexpr-1in-\oddsidemargin-\marginparsep\relax}%
\fi%
\else%
\hspace*{\dimexpr 0.25\paperwidth+\oddcorrection-\bleed@clearance\relax}%
\fi%
}%
%%
%% we check for odd and even numbers with the changepage package.
%% we first check if the page is odd.
%
%% Include the graphic
%% The image needs to be the sixe of the paper - clearance
\def\addimage#1{%
\checkoddpage%
%% The image width is determined by the paper width - bleed clearance
\imagehskip\includegraphics[width=\dimexpr\paperwidth-\bleed@clearance\relax]{./graphics/#1}%
\par%
\vspace{0.5\baselineskip}%
}% do a vsplit here
%
\newcommand\addcaption[2][A heading]{%
\captionhskip
\vbox\bgroup
\hsize\captiontextwidth
\parindent0pt\textbf{#1}\quad#2\par
\egroup
%\vfill\vfill
}%
%% The multicol caption, displays its caption as multicolumns
%% it uses the package multicol with a default setting of 3 columns
%%
\newcommand\addmulticolcaption[2][3]{%
\begin{multicols}{#1}
#2
\end{multicols}
\par
} %
%
\pagestyle{samplepage}
\begin{document}
\newgeometry{top=5mm,bottom=15mm}
.
\newpage
%% First page
\thispagestyle{samplepage}
\clearpage
\addimage{botticelli02}\par
\addcaption{\protect\lipsum[1]}\par
\bigskip
\lettrine{M}{adonna}\lipsum*[3]
\par
\clearpage
%% First page
\clearpage
\addimage{botticelli02}\par
\addcaption{\protect\lipsum[1]}\par
\bigskip
\lettrine{M}{adonna}\lipsum*[3-4]
\par
\clearpage
%% First page
\addimage{botticelli16}
\addcaption{\protect\lipsum*[3]}
\restoregeometry
\end{document}
width=40mm. 400mm is too big. – Peter Grill Jan 11 '12 at 23:18figureis not centered by default. If you try\fbox{\includegraphics{wut.png}}you'll probably see that it has some white border around it. – egreg Jan 11 '12 at 23:20