Why does LaTex have random capitalisation and letter height?
Context:
So I'm sure this is a rather random question which probably has a really obvious answer, but since I couldn't find it on this site I've decided that I might as well ask it to quench my curiosity:
Question
I often see the LaTeX logo written like the following image:
And I've always wondered why this is so? I've also seen it on this site as LaTeX.
So:
- Why does this site have a capital T and X? Does "TeX" represent something?
- Why do other sites have a raised A and lowered E? Does that represent anything?
Post - Note
Again, apologies if this is an obvious question and has already been asked. If so, please don't downvote, just give me the link to where it has been asked or tell me the answer. Also, I wasn't really sure what to tag this question - "syntax"?

\TeX. Leslie Lamport (the creator of a set of TeX macros which he called "LaTeX", short for "Lamport's TeX") created the logo which may be produced by typing\LaTeX. The question as to why Knuth and Lamport chose to create these particular logos can only be answered with "Well, the designers were expressing their creativity". – Mico Aug 22 '20 at 04:49