Background
Trying to place an image within two-column text.
Problem
The image renders as follows, where the vertical bar is the column separator:

Code
The following code produces the problem image:
\placefigure[]{}{%
\externalfigure[7bee7b104cc5c6.jpg][
width=\textwidth,
]
}
The following code, however, successfully embeds the image:
\placefigure[]{}{%
\externalfigure[7bee7b104cc5c6.jpg][
width=100px,
]
}
The problem is that the width of 100px does not cause the image to expand to the local width (i.e., the width of the current column).
Ideas
Some things I have tried:
width=\textwidth,
width=\the\textwidth,
width=\linewidth,
width={\the\textwidth},
width=local,
And even this:
\newdimen\imgwidth
\imgwidth=200px
...
width={\the\imgwidth},
Question
How do you place a figure within a column such that it scales to fit the width?
Minimum Working Example
Here is a small code snippet that illustrates the problem:
% interface=en output=pdftex
\definemixedcolumns[StyleColumns][
n=2,
separator=rule,
align=tolerant,
before={\blank[big]},
]
\setupexternalfigures[
order={svg,pdf,png,jpg},
location=global,
%wfactor=fit,
]
\setuphead[section][
after={\startStyleColumns},
aftersection={\stopStyleColumns},
]
\starttext
\startbodymatter
\setuppagenumbering[conversion=numbers]
\setcounter[userpage][1]
\startchapter[
title={Chapter},
reference=sec:chapter,
]
\startsection[
title={Section},
reference=sec:chapter,
]
\placefigure[]{}{%
\externalfigure[sheep.jpg][
width=\textwidth,
]
}
\startsubsection[
title={Equipment},
reference=sec:equipment,]
\input knuth
\stopsubsection
\stopsection
\stopchapter
\stopbodymatter
\stoptext
Comment out the width=\textwidth, line to see the image appear.
width=\linewidthorwidth=\hsizedoes not work. – Aditya Sep 01 '13 at 23:25\hsizeworks;\linewidthmakes the image disappear altogether. Iswfactorless efficient thanwidth? – Dave Jarvis Sep 01 '13 at 23:48\textwidthand\linewidthinside mixed columns. Please report it to the context mailing list. Usingwfactoris OK. I'd rather use\defineexternalfigure[fullwidth][factor=fit]and then use\externalfigure[file.jpg][fullwidth], as it makes it easy to change the style if the style changes in the future. See ConTeXt wiki for details. – Aditya Sep 01 '13 at 23:55