Is it possible to make a reference as part of a graphic, which is included in a LaTeX document?
If so, what would be the preferred format for such a graphic (EPS, ...)?
Mockup:

I'm using pdflatex for compiling.
Is it possible to make a reference as part of a graphic, which is included in a LaTeX document?
If so, what would be the preferred format for such a graphic (EPS, ...)?
Mockup:

I'm using pdflatex for compiling.
One way to do this would be to put the \includegraphics{...} inside of a TikZ node, and then put another node on top of the image with TikZ, where this node either contains the \ref{...} or the \label{...} command, depending on whether you want a reference or a label inside of the picture.
The code below for overlaying using TikZ with the \includegrpahics{...} is taken from this question on TeX.SX.
The varwidth package is used to put an enumerate environment inside of a TikZ node. See this answer for an explanation.
\documentclass{article}
\usepackage{tikz}
\usepackage{graphicx}
\usepackage{enumitem}
\usepackage{varwidth}
\begin{document}
Here, we will reference a label that is set on top of the picture with \verb|tikz| (\ref{fig:1}).
\begin{figure}[h!]
\centering
\begin{tikzpicture}
\node at (0,0) {\includegraphics[width=.6\textwidth]{example-image}};
\node at (1.2,2) {\begin{varwidth}{2in}\begin{enumerate}[label={Fig.~\arabic*}]\item{Hi, let's reference this\label{fig:1}}\end{enumerate}\end{varwidth}};
\end{tikzpicture}
\end{figure}
Here, we will do the opposite of this; we will put the \verb|\ref{...}| inside the \verb|node|, as a reference to example 1:
\begin{enumerate}
\item{\label{ex:1}Example 1}
\end{enumerate}
\begin{figure}[h!]
\centering
\begin{tikzpicture}
\node at (0,0) {\includegraphics[width=.6\textwidth]{example-image}};
\node at (1.2,2) {Look at example~\ref{ex:1}};
\end{tikzpicture}
\end{figure}
\end{document}
