I added a custom sectioning block to my document following the instructions I found on this question: Defining custom sectioning commands. Below is a mvce:
\documentclass[12pt]{article}
\usepackage{titlesec}
% Define a new \question sectioning element
\titleclass{\question}{straight}[\section]
\newcounter{question}
\titleformat{\question}[runin]{\normalfont\bfseries}{QUESTION \thesection .\thequestion:}{0.5em}{}
\titlespacing*{\question}{0pt}{1ex plus 1ex minus .2ex}{2ex plus .2ex}
\newcommand{\questionautorefname}{question}
\begin{document}
\section{The First Section}
\question{} Who am I?
\question{} Who are you?
\section{The Second Section}
\question{} Who are we?
\question{} Who are they?
\end{document}
Which produces:
Now I am wondering if there's a way to automatically reset the counter after I declare the section so to display Question 2.1 as opposed to Question 2.3, without having to call \resetcounter{} manually each time?

