I have tried several top answers with no luck. Here is what I have in my preamble(compiling with xelatex and bibtex).
\documentclass[a4paper,12pt]{article}
\usepackage{fontspec}
\usepackage{natbib}
\usepackage{fancyhdr}
\usepackage{lastpage}
\usepackage{setspace}
\usepackage{url}
Here is a sample reference in Bibtex
@misc{DemandAccounting,
author={Henry Blodget},
title={Demand Media's Q3 revenue and pageview growth looks fine. But the company continues to capitalize its content costs,...},
month={November},
year={2011},
url={http://www.businessinsider.com/demand-medias-q3-revenue-and-pageview-growth-looks-fine-but-the-company-continues-to-capitalize-its-content-costs-2011-11},
publisher={Business Insider},
note={[10/11/2011]}
}

Even pointing out which solution is right for me and closing this questions down would hugely helpful. Thank you