You asked,
Is it possible to force the long equation to show up ... right after the Hello World text?
Short answer: Yes.
Longer answer: Simply omit the \twocolumn[{...}\bigskip] "wrapper". Since you employ the elsarticle document class with the option 5p, the document is already in two-column mode. It's not clear to me what you're trying to achieve by issuing the \twocolumn directive to begin with -- except, probably involuntarily, force an unnecessary and unwanted page break while also, likely quite unexpectedly, switching to single-column mode.
While on the subject of the elsarticle document class: If at all possible, don't use the times document class option, as it loads the borderline obsolete txfonts package. Instead, do yourself a favor and load the newtxtext and newtxmath packages explicitly, as is done in the code shown below.
The following screenshot shows two approaches -- one with the help of an equation/aligned combination, the other with a multline environment -- to making the long equation fit inside the fairly narrow column. The results of both approaches are fine; which one you may prefer is mainly a matter of tast (about which there is no arguing, right?).

\documentclass[5p,%times % don't specify the 'times' option
]{elsarticle}
\usepackage{amsmath} % for 'aligned' environment
\usepackage{newtxtext,newtxmath} % for a more up to date Times Roman math font
\begin{document}
\section{Start}
\noindent
Hello world.
\begin{equation} % see https://tex.stackexchange.com/a/321805/5001
\begin{aligned}[b]
f_{r:n}(x)
&=\binom{n}{r-1} %\frac{n!}{(r-1)!,(n-r+1)!}
\biggl[ \biggl( \frac{x-1}{k} \biggr)^{!r-1}
\biggl( \frac{k-x+1}{k}\biggr)^{!n-r+1} \
&\quad -\biggl( \frac{x}{k} \biggr)^{!r-1}
\biggl( \frac{k-x}{k} \biggr)^{!n-r+1} ,
\biggr ] + f_{r-1:n}(x)
\end{aligned}
\end{equation}
\noindent
Hello world.
\begin{multline} % see https://tex.stackexchange.com/a/321863/5001
f_{r:n}(x)
=\binom{n}{r-1} %\frac{n!}{(r-1)!,(n-r+1)!}
\biggl[ \biggl( \frac{x-1}{k} \biggr)^{!r-1}
\biggl( \frac{k-x+1}{k}\biggr)^{!n-r+1} \
-\biggl( \frac{x}{k} \biggr)^{!r-1}
\biggl( \frac{k-x}{k} \biggr)^{!n-r+1} ,
\biggr ] + f_{r-1:n}(x)
\end{multline}
\end{document}
\twocolumncommand forces a page break. If you don't want to force a page break, don't execute\twocolumn. Do please tell us what you are trying to achieve. – Mico Aug 12 '22 at 23:00elsarticledocument class with the option5p, the document is already in two-column mode. That's why it's rather puzzling for the OP to use\twocolumn, and it's why I asked the OP to state what it is that they are trying to achieve. – Mico Aug 13 '22 at 04:305pmeant thattwocolumnmode, I gave just a general suggestion aboutmulticols... Please excuse... I'll remove my comment... – MadyYuvi Aug 13 '22 at 05:14\twocolumn[{ ... }]to show the equation in the full wide page but it only puts the equation top of the page rather than bottom – alper Aug 13 '22 at 10:46