Questions tagged [e-commerce]

Use this tag for questions related to e-commerce systems

E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry.

https://en.wikipedia.org/wiki/E-commerce

581 questions
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Conversion drop-off by switching sites

I work for a website where consumers can search and browse theatrical events. Due to our partnership agreements, ticket purchasing happens on our partner sites. We'd like to propose that we use partner data feeds so that purchasing happens on our…
user1313927
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Is the "add to cart" button useful in product listings?

I see a lot of e-commerce templates in which the items in the product listing page have an "add to cart" button. In my experience when online shopping I never clicked that button, because before I buy I need more information (like what you see in…
user852690
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E-commerce design flow

I am currently in the process of developing an ecommerce website and I would like to know of any sources that can give an example of the design flow of an ecommerce site, for example from choosing a product to checking it out and any standards to…
kkh
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What's the best place to put terms and conditions on an ecommerce?

Prestashop's default is to put acceptance of terms and conditions on step 4 of the buying process, right on carrier/shipping selection. I think it's not a good place. Is there any 'best practice' about terms and conditions acceptance on ecommerce…
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Best way to display base, premium, ultra-premium prices

Our site offers discount travel packages that are redeemable only on specific dates. We are able to offer these deals because of the pre-purchase guarantee we offer to our partners. We are considering offering premium products that offer more…
Dave N.
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What's the best practice for a related items section on an eCommerce website?

I'm developing a strip at the bottom of our product pages for "related" items that the user might find beneficial. I have several coworkers (who are not in UX) that like the auto-rotate feature on the related items bar. I have a feeling that it is…
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What approach should I use to let users "build" complex products?

I have a project I'm working on where the product detail page starts with a SKU, and as you build, or configure the product, it turns into a unique SKU/product. Not very different from a lot other ecommerce sites. However, there are 3 or 4…
dsawler
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Why e-commerce site display product price separated from "Buy" buttons?

Little, curious to know Is there any specific reason for doing it. On other hand keeping price within "Buy now" or "Add to cart" button will reduce user motor skills and increase efficiency.
Andy
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Should I show a list of products if there is only one product?

Let's say that due to filtering or searching or what have you, there's only one item in the list of products. Should I still show the list for the sake of consistency, or is it more usable to go directly to the product details page? The system is…
Yamikuronue
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What is the best way to handle multiple promotions on a product?

Perhaps one more for the cognitive stack exchange but please take this scenario: A company wants to display multiple promotions on a product online. With product A you can do the following: Buy one get one free But this product and get 50% off…
DLM
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have you a good example of a class booking system

I am redeveloping a booking system for a cookery school. Does anyone have any particularly good examples of good UI booking engines for courses or classes?
colmcq
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Opinion on whether to specify a "Primary" address in an ecommerce site?

I'm designing an eCommerce site. I'm wondering whether to include a "primary" address selector. At best buy for example they have this option in the address book. But my suspicion is that it doesn't make a whole lot of sense to anyone, and there's…
Richard G
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When would you user test an e-commerce product page design?

We've got the design screens ready, but they havent yet been put to html/css. Would you test the screens now or when in html/css? Why? Any good advice for testing ecommerce product pages? Good questions to ask?
JM Saul
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Showing MSRP / Regular Price in regards to a discount

We are torn on the best convention for conveying a discount (what we offer online) versus a 'regular' price (what consumers can pay in person). The in person price will always be higher than what we offer, and if not, we wont display either…
Dave N.
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eCommerce homepage for multiple customer types: How?

Company has mainly been dealing with businesses and large scale customers but now wants to expand its eCommerce side. In general, what are the best practices to appeal to both segments? How do we implement an e-shop without looking cheap for larger…
Tom
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