This is well-known and can be found in any some introductions to classical algebraic geometry, in the section about products. Anyway, here is my favorite proof. I assume that $k$ is algebraically closed (otherwise it is wrong).
We have $V(I(A \times B))=A \times B = (A \times \mathbb{A}^n) \cap (\mathbb{A}^m \times B) = V(I(A) \cup I(B))$, thus $I(A \times B) = \sqrt{I(A) + I(B)}$. We have to prove that $I(A) + I(B)$ is a radical ideal, or equivalently that $k[x,y]/(I(A)+I(B))=k[X]/I(A) \otimes k[Y]/I(B)$ is reduced (i.e. $0$ is the only nilpotent element).
Lemma. If $k$ is an algebraically closed field and $R,S$ are reduced $k$-algebras, then $R \otimes_k S$ is reduced.
Proof: A colimit argument shows that we may assume that $R$ is of finite type over $k$. Since $R$ is reduced, the intersection of all prime ideals is $0$, which equals the intersection of all maximal ideals since $R$ is jacobson. This gives an embedding $R \hookrightarrow \prod_{\mathfrak{m} \in \mathrm{Spm}(R)} R/\mathfrak{m}$, where $R/\mathfrak{m}=k$. This induces an embedding of $k$-algebras
$$R \otimes_k S \hookrightarrow (\prod_{\mathfrak{m} \in \mathrm{Spm}(R)} k) \otimes_k S \hookrightarrow \prod_{\mathfrak{m} \in \mathrm{Spm}(R)} (k \otimes_k S) = \prod_{\mathfrak{m} \in \mathrm{Spm}(R)} S.$$
Therefore $R \otimes_k S$ is a subring of a product of reduced algebras, therefore also reduced. $~\square$
If $k$ is not algebraically closed, the Lemma fails, even for fields. In fact, for a polynomial $f \in k[x]$ with splitting field $L$ the tensor product $k[x]/(f) \otimes_k L$ is isomorphic to the product of the algebras $L[x]/(x-\alpha)^{v_{\alpha}}$, where $\alpha$ runs through the roots of $f$ and $v_\alpha$ is its multiplicity. This algebra is reduced iff $v_\alpha=1$ for all $\alpha$ iff $f$ is separable. For example, $\mathbb{F}_p(t) \otimes_{\mathbb{F}_p(t^p)} \mathbb{F}_p(t) = \mathbb{F}_p(t)[x]/(x-t)^p$ is not reduced. The Lemma also fails when $k$ has characteristic zero, but then there is no counterexample for fields.
By the way, the isomorphism $k[A \times B] \cong k[A] \otimes_k k[B]$ holds almost by definition for affine schemes $A,B$. In this context the Lemma translates to the statement that the product of two reduced $k$-schemes is again reduced.