I guess I'm answering the broader question “How can I alter the display of the title in beamer?”. In my comment I said that I think “the right way” to do this is to alter the formatting macros (i.e., \maketitle) instead of the metadata-declaration macros (i.e., \title).
Here is an example. Explanation follows.
\documentclass{beamer}
\usepackage{etoolbox}
\usetheme{AnnArbor}
\title{Real Title}
\makeatletter
\addtobeamertemplate{title page}{%
\let\beamerorig@inserttitle\inserttitle%
\renewcommand{\inserttitle}{%
\makebox[0.20\textwidth][c]{funny}
\makebox[0.5 \textwidth][c]{\beamerorig@inserttitle}
\makebox[0.20\textwidth][c]{stuff}
}
}{}
\makeatother
\begin{document}
\begin{frame}
\maketitle
Hello, World!
\end{frame}
\end{document}

I used the fancy AnnArbor theme so you can see that the display of “Real Title” in the footer isn't affected.
The titling macros (which I found with grep) are found in beamerbasetitle.sty:
\def\maketitle{\ifbeamer@inframe\titlepage\else\frame{\titlepage}\fi}
%...
\def\titlepage{\usebeamertemplate*{title page}\@thanks}
We see that for flexibility \maketitle uses beamer's templating system. The title page template is usually defined in an inner theme. Here is the one from beamerinnerthemedefault.sty (again, found with grep):
\defbeamertemplate*{title page}{default}[1][]
{
\vbox{}
\vfill
\begin{centering}
\begin{beamercolorbox}[sep=8pt,center,#1]{title}
\usebeamerfont{title}\inserttitle\par%
\ifx\insertsubtitle\@empty%
\else%
\vskip0.25em%
{\usebeamerfont{subtitle}\usebeamercolor[fg]{subtitle}\insertsubtitle\par}%
\fi%
\end{beamercolorbox}%
\vskip1em\par
\begin{beamercolorbox}[sep=8pt,center,#1]{author}
\usebeamerfont{author}\insertauthor
\end{beamercolorbox}
\begin{beamercolorbox}[sep=8pt,center,#1]{institute}
\usebeamerfont{institute}\insertinstitute
\end{beamercolorbox}
\begin{beamercolorbox}[sep=8pt,center,#1]{date}
\usebeamerfont{date}\insertdate
\end{beamercolorbox}\vskip0.5em
{\usebeamercolor[fg]{titlegraphic}\inserttitlegraphic\par}
\end{centering}
\vfill
}
The part that is inside the {beamercolorbox}[...]{title} environment is where the title goes. At this point you have to decide if you want to create a new title page template with \defbeamertemplate, similar to that template but with alterations inside the title beamercolorbox, and invoke it with \usebeamertemplate, or hack the way that \inserttitle displays the title. I chose the latter, because (a) you don't have to know which template is used, and (b) beamer provides commands to locally alter templates.
So my code uses \addtobeamertemplate to preprend to the current title page template (whichever is in use) a patch to the \inserttitle command. However you want the title really displayed should go there.
hyperref, it can only handle text. If you create a titlepage in your document, the title looks fine. If you try using your title as a section title inarticle, the navigation will be messed up as well. I'm not aware of any way to trickhyperrefinto doing non-text right... – Anke Apr 19 '13 at 13:45\parboxshould not go into a moving argument such as for\title. If you want to change how the title is shown patch\maketitle. – Matthew Leingang Apr 19 '13 at 13:51\maketitlein the same sense I'd 'patch' some listing; there is probably a lot going on inbeamer's maketitle, very little of which I would understand at a glance. – Sean Allred Apr 19 '13 at 14:00