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I would like to know if anyone of you read - or if he heard about - a good book neatly explaining the importance of UX in business, something about the return on investment on UX making it clear that UX investment is worth the cost.

Charles Wesley
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LuanaD
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  • "don't make me think" - Steve Krug. Pretty much everyone in UX will at least have heard of it, and it's short. Which makes it a quick read for business types. – Racheet Mar 14 '14 at 13:26
  • Krug's book is quite focused on Usability and User Testing, and while the application of his principles will generally lead to a better experience, this book will fall short if the goal is to "explain the importance of UX in business". – dennislees Mar 14 '14 at 15:18
  • Go ask this on Quora! – kBisla Mar 14 '14 at 18:56

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I think a good one to look at too would be the "Lean" series like "Lean UX" and "Lean UX for Startups." They talk a lot about businesses getting things out the door fast by using the MVP model—minimum viable products.

Lean UX: Applying Lean Principles to Improve User Experience

UX for Lean Startups: Faster, Smarter User Experience Research and Design

The next one I have heard of but never read but it has to do with running UX in an Agile process:

Agile Experience Design

All the books are highly rated on Amazon with good user feedback. I could list out even more but those don't really connect with "business." :)

Charles
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  • Great suggestions. I'd add that if the OP is still in the process of developing a strong personal sense of UX and UXD, that Jesse James Garretts "Elements of User Experience" is a must read. http://www.jjg.net/elements/ – dennislees Mar 14 '14 at 15:21
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There's a ton of books out there about UX in general. Luke Wroblewski has some great books that focus on common UX issues for businesses.

Also, Dan Pink's books are awesome for creative problem solving in the work-place.

Aaron Benjamin
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