Questions tagged [selling-ux]

the act of selling user experience to customers, managers, co-workers and employers

Selling is offering to exchange something of value for something else. The something of value being offered may be tangible or intangible. The something else, usually money, is most often seen by the seller as being of equal or greater value than that being offered for sale.

On User Experience selling-ux regards selling user experience to customers, managers, co-workers and employers. Questions having the tag regards the act of selling User Experience.

Reference: http://en.wikipedia.org/wiki/Selling

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How can I justify UX processes?

Possible Duplicate: How do you persuade an organization to value UX? Within the past year I have joined a large company as a 'one-man-user-experience-show' and am often called upon to produce deliverables (for example, new IAs, wireframes, etc)…
user1061
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Justifying UX against business KPIs i.e. click rates

Possible Duplicate: How do you persuade an organization to value UX? How can I justify UX processes? How are you justifying UX effort e.g. redesigning a page to be less cluttered or just visually better appearing against numbers like click…
Rainer
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Are there any good UX articles from non-ux sources?

In my efforts to sell UX in my company, I want to round up some good examples that show the value of UX. I just read a UX Matters post called Evangelizing UX Across an Entire Organization. In it, they say: collect and present case studies... look…
sgryzko
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How to propose UX practice to your employer

How do one propose to have UX practice at the workplace? UX is not recognised as an essential in the development process of web and mobile in most companies in my country. How do you approach your employer on the importance of having sketch,…
kiempoturner
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UX as a priority in software application design outside of IT

I came across an interesting discussion on the Academia StackExchange website about why talented scientist write horrible code. To summarize some of the main discussion points (I suggest reading it because it provides some user-centric perspectives…
Michael Lai
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What are -if they exist- the best books about UX and business?

I would like to know if anyone of you read - or if he heard about - a good book neatly explaining the importance of UX in business, something about the return on investment on UX making it clear that UX investment is worth the cost.
LuanaD
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