(I asked this question on MO, https://mathoverflow.net/questions/443117/why-do-we-need-canonical-well-orders)
Von-Neumann ordinals can be thought of "canonical" well-orders, Indeed every well-order $W$ has a unique ordinal that is its "order type".
This raises the question of why a canonical order is needed, it seems to me that every application of ordinals can be done by using a "large enough" well-ordered set instead that is guarenteed by Hartog's lemma$^{1}$, for example, instead of performing a transfinite process on an ordinal, we perform it on the "large enough" well ordered set $X$ whose existence is guaranteed by Hartog's lemma. Using this method we can prove the first basic applications of ordinals such as Zorn's Lemma(See for example here). This seems to beg the question, if there is a deeper reason for ordinals than mere convenience.
$\small{1}$: For the purposes of this question let Hartog's Lemma state: For every set $S$, there exists a well-ordered set $X$, such that there is no injection from $X\to S$.
Notes:
-- This is not an entirely useless question that does not "affect things" in any way, since ordinals $\ge \omega+\omega$ need not exist in $\mathsf{ZFC}-\mathsf{Replacement}$, and indeed the above method gives a proof of Zorn's lemma in $\mathsf{ZFC}-\mathsf{Replacement}$.
-- I suppose one can ask a similar question about cardinal numbers: Why do we need cardinal numbers, when we can reason about cardinalities using simply injections and bijections on sets?
-- I realise that this probably a very näive question for a set-theorist, but it is something whose answer seems to be hidden for the non set-theorist, which is why I ask this question.
—- Ordinals seem to give a "uniform definablity" but is that actually useful?
Edit: Probably I should clarify that I do realise that the above observations imply that ordinals can be avoided by the "working mathematician", but I am more interested in why they are so important to the working set-theorist/logician(given that they literally are a set-theorists "bread and butter").
And even if convenience is the answer why do we need a formal notion that takes hours to develop when an informal notion seems to suffice(formally)?